Dear Mr. Lurie, as a life long fan of the Eagles I wanted to state my concern with the front office. We've now seen two proven winners at the Head Coach position let go due to what some would consider "not that bad of a season". While I know the ultimate goal is to win a Super Bowl, it's pretty enjoyable to have 10 win seasons. Only 1 team wins it every year, and everyone has the same goal. With that said, I am floored that you have made such a reactionary decision. I would expect some of the knuckle heads on the forums to do something like that. But as the president, I would of thought calmer heads would of prevailed. To give someone so much power and not stand behind them at their time of need is indicative of your ability to be a good employer. Stand by your employees and show loyalty and faith on your promises. I only say this because by treating a super star coach (that is up and coming) with such disrespect is only going to detract other potential qualified suitors. Mr. Lurie, while you may have other reasons in which you gathered over the last 3 years to make this decision. I can assure you that it wasn't football related. Two 10 win seasons and one season that just slipped away. As an educated fan, I'm surprised at the message you are sending to your loyal fans. While you may be making some fans happy, I can assure you that the more informed fans are left with an uneasy feeling. If the next coach goes 6-10 does he get canned after his first season? What if he goes 10-6 and then 6-10? We need stability and consistency from our owner. Again, you didn't state what your "factors" were to pull the trigger on letting Kelly go. So I'm basing my opinion on what is in front of me. As of right now, the trend is starting to look like more of a failure as an employer from all fronts. If you didn't agree with how Andy Reid handled the player personnel, why did you think it was going to be different with a rookie NFL head coach? Again, it's the definition of insanity. I'm not a professional "football guy". I'm "analyst/ consultant" of sort by trade. The first thing I do when evaluating a company is to look at their failures and whether or not their leadership is smart enough to avoid making the same mistakes over and over again. Lack of process, leadership, and ownership is obviously the Eagles issue. You talk about the "ultimate goal", you need to ask yourself. Are you a good enough CEO to make a Super Bowl winning team? If the answer is no, then you need to surround yourself with people that can make up for those deficiencies. If you have those people in place, I'd say get rid of those people first then start looking for a head coach. You can't expect people that are proven failures to somehow "just figure it out". I'd like to state, I loved both Andy Reid and Chip Kelly. I think either Coach could of won the big one. As a CEO, you need to be able to work with your employees. Have a dialogue, a working relationship. The team's identity needs to come from you, and your front office team needs to make it happen. It's the basics, and you need to get back to doing them. Just ask yourself, are you running this team like you do your other successful businesses? Have process and stick to it. You seem to be an intelligent and successful person. To go through so many of your terrible decisions is heart breaking and stressful to us your loyal fans.