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    Jesus wept. Isn't the obvious explanation that few if any players are still boycotting the national anthem, and those who still do are receiving little to no media attention for doing so? I mean, that seems like a more likely explanation than the fact that Trump tried to buy the Bills in 2014, lol. The decline in viewership began a full year before Trump had entered the fray. And here are the actual numbers. 16.5 million TV viewers, an increase of about 825,000 viewers year-over-year. 487,000 digital viewers, an increase of about 170,000 viewers year-over-year. Digital viewers are adding to the increased viewership, but the bulk of the gain came from TV viewership. https://www.broadcastingcable.com/news/nfl-games-score-big-with-5-in-viewership The anthem protests hurt the brand. It's hard to avoid that conclusion if you are being intellectually honest about it.
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